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App Camp for Girls is a one-week summer day program where girls, transgender & gender non-conforming youth can put their creative powers to work designing and building apps. They also learn about the business of software while being inspired by role models in the industry.

Blog

A Logo for App Camp

Jean MacDonald

At the top of the page, you can see the beautiful new logo and graphics for App Camp for Girls. Julie Mills of Design Pony really captured the fun spirit of adventure that App Camp represents.

I love the little owl. For some reason, I was drawn to the owl when Julie and I first started looking at ideas that could visually capture the spirit of the program. When I did some research, I realized what a perfect mascot the owl is. It was the sacred bird of Athena, the Greek goddess of wisdom and learning.

Many software developers are "night owls," finding the time and quiet to work on their projects until the wee hours. I've learned that from hanging out on Twitter late at night. :-)

And it's Portland: we have to put a bird on it

I want to thank Julie for this wonderful logo. She and I have been friends since we worked together at my sister Judy's start-up software company, PrintPaks, in the 90s. Be sure to check out Julie's portfolio and see more of her great design work.